Bloom & Wild are a direct to consumer tech company with a view to make sending and receiving flowers the joy that it should be. They are well known for their beautiful letterbox flowers that can be sent to anyone in under a minute on a smartphone. Over the last few years, Bloom & Wild have been investing in SEO, using some of the larger SEO agencies across London.
Headline projects included:
Bloom & Wild had used many link building tactics over the past 12 months which had a strong impact on rankings for big head terms, e.g. ‘Flowers’, being consistently in the top 5 results. Despite this, we felt the onsite SEO was diluting and limiting growth.
Our strategy prioritized onsite technical improvements while looking to expand out non-commercial content. In addition, we support the inhouse PR team to boost campaign performance for SEO.
Our strategy can be mapped out as:
(Note: number below are rounded and changed to protect the data and rights of the brand, growth uplifts and percentages are representative of this case study) Traffic data has been taken from external tools SEMrush and aHrefs and again do not represent the real traffic numbers.
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