How it works.

How do we achieve growth?

 

Typically it will be very tailored for you, our client, but we always work with a holistic approach between technical SEO & content with the following structure:

 

Month 1: Strategy

 

SEO technical strategy & plan

 

  • We identify opportunities to improve the technical set up of the site. This audit covers the following:

 

      1. Technical
      2. Tags
      3. UX and Mobile
      4. Content audit
      5. International
      6. Site Speed

 

Content strategy

 

  • We will undertake a content gap analysis vs your key SEO competitors providing actionable recommendations to close the keyword gap through content, which works together with technical SEO.

 

Deliverables:

 

  1. Presentation deck with recommendations and supporting context (we don’t do 50 page word documents that you’ll never read)

 

  1. Spreadsheet with our clear, personalised action plan, prioritised based on impact and effort. This will also be allocated between us, your internal team and any third party providers you use e.g. developers.

 

Ongoing SEO support

 

SEO implementation

 

  • Working with your developers and/or in house team to implement our recommendations onsite

 

  • We can also implement most recommendations using plugins and apps if you’re on a robust SEO platform like shopify or magento. If not, we may recommend a migration depending on your needs.

 

SEO monitoring

 

 

  • One of the reasons we love eCommerce sites is how dynamic they are, however, with this dynamic-style build it causes lots of change that can impact your SEO which is why we also do regular audits to ensure nothing breaks or impacts performance.

 

Reporting

 

  • We keep reporting simple. We create a data studio dashboard with your core KPIs then offer more details where and when needed on an ad-hoc basis e.g. a summary slide for an investor presentation, end of month necessary figures, keyword rankings and more.

 

Content training & writing

 

  • Already have trusted writers? Great, we can provide training and education about how to write for Google focusing on
    • Voice search optimisation
    • Rich snippet optimisation
    • With a primary focus on how to engage mobile readers.

 

  • Don’t have a writer? We’re still here to help, as our team would absolutely love to write for you and help you rise through the Google rankings faster than you can imagine! Find out more here.

 

Social media

 

  • We also consult on how to promote this SEO content through social media – again with a key focus on growing your SEO traffic and brand awareness through social. Beyond TV, social media is the best channel for brand and content discovery for users & Google.

 

What about backlinks?

 

Noticed we’ve not mentioned backlinks? We don’t do backlinks.

 

We work holistically to provide you with a full SEO strategy for eCommerce growth. This is our skill.

 

We offer technical implementation through working with your developers or platform plugins/apps.

 

We offer content implementation through our trusted freelance writers & content promotion through social media.

 

We don’t offer link building. We can provide the following offsite services:

 

  • Audits on your backlinks with recommendations to disavow

 

  • Provide you with a coverage gap analysis vs key competitors

 

  • Mentions that can be turned to links

 

  • Education to a PR / Campaign manager on how to boost off site coverage for SEO

 

There’s a big difference between SEO-links and PR-links.

 

Why don’t we do actual link building?

 

Links are just the fuel for your SEO, pointing links to an non-optimised website is a waste of time. From our experience:

 

 

    • Technical and customer demand-focused content moves the growth needle more than seo-links
    • Shifting your existing SEO-value to higher value more commercial landing pages.

 

  • It’s a different skill set

 

If you are outreaching and emailing journalists to get coverage – you’re not an SEO, you’re an outreacher. We’re not outreachers. Nuh-uh. No way, Jose.

 

Instead of the standard approach of an SEO agency building you links, we’d recommend more of a digital PR led approach, with emphasis on brand relevant websites that will add value to you and potential customers. We can refer you to a digital PR partner agency for your off site coverage that would yield stronger results and ROI.

 

Get in touch with us at statement.digital below and let us work with you to grow your eCommerce store and customer base.

 

To start seeing the benefits of our eCommerce digital marketing expertise, get in touch with us today.